Day 4: BRANDING
When it comes to branding, I am for sure no expert. I tend to get excited quickly by new and sporadic ideas which often means consistency gets left behind..
When I launched Bluebell Lane, I came up with an image that in theory I would picture whenever I was doing anything to do with the business - designing, making, chatting to customers etc. to keep some cohesion in what I was doing.
The image is of a humble country garden, with tin watering cans, odd wellies and boots lying around, flowers, bees and butterflies and warm golden sunshine bouncing off bubbles served in jam jars.
It may seem like an irrelevant image for a jewellery brand, but the feeling I have when I imagine being there is how I want all my customers to feel when interacting with me and my brand.